Jeremy Jensen is an entrepreneur, community builder, speaker and mountain athlete who's passionate about helping people lead authentic and intentional lives rich with experiences that make them thrive and not just survive. He holds an MBA from the American University and a BA in Spanish from the University of Utah. Jeremy is the creator of the Adventurepreneur Playbook podcast. Jeremy is also the founder of the Outwild Collective, a new retreat series that brings together outdoor and adventure minded individuals to share ideas, optimize their lifestyles, create businesses, build meaningful connections and play hard outside. His main priorities are to always be growing, helping other people, building and maintain meaningful relationships, experiencing new things and looking for that next adrenaline rush.
Time Stamped Notes
[6:34] Jeremy had his "Aha!" moment when he was skiing in Utah. He had just finished business school and was working for a consulting firm. During that time his rationale was that he would work hard, make a bunch of money and then go and do what he really wanted later. He realized that he wanted to build businesses that facilitate cool lifestyles with the outdoor adventure travel space. This was the birth of the Adventurepreneur.
[13:38] One of the big things that Jeremy did right off the bat was, he applied Simon Sinek's "Start with Why" model. Jeremy started with "Why", and then answered the, "What" and then the "How". He did this for his new business and began looking for the revenue models and how he could fill the gaps he found. He had to look at where he had to be in 5 or 10 years financially and from a fulfillment standpoint. Jeremy also had to appreciate the fact that it takes time to make money in podcasting.
[18:36] Jeremy credits his grit and resilience as the main mindset tools that have made him preserve in his podcast business. He believes that these mindset tools are really important because when you get your mind straight, everything else falls into place. Jeremy lives by two nuggets of truth. The first thing is that it is important to "Start before you are ready". We are all imperfect and we just need to do it and we'll figure it out along the way. You may make mistakes but that's part of the fun. The second thing is "Consistent action over time eats everything for breakfast".
[20:22] Carol Dweck's book, Mindset: The New Psychology of Success made Jeremy realize that he had a fixed mindset and that he was scared of the little things. What are people going to think? Where do I start? What if I fail? Because of his fears, he wouldn't even post on social media. He learnt that he needed to adopt a growth mindset.
[26:11] Jeremy talks about his morning routine. For the last five years, he's been getting up at about 5:00 a.m. He always knew that he could set himself up for a very productive day if he started the day a certain way. He ensures that he reads for at least 25 minutes every morning. Jeremy admits that when he is in his optimal state and making decisions about his life and commits to them, that's when the magic happens.
[28:55] One of Jeremy's best quotes is, "I don't negotiate motherfucker". He realizes that the day is filled with these opportunities to be defeated, to have a fearful limiting belief mindset. If we let them sip in, it gets worse and worse and it compounds. It becomes exponential and by the end of the day, he will be defeated and depressed. Therefore, when he says "I don't negotiate motherfucker" then he can put himself in this really winning attitude and he can look for ways to turn the situation around.
[32:52] Jeremy advises people that if they just can't get their day going how they want, they need to let themselves off the hook. He has come to learn that he is usually so hard on himself and his expectations on himself are usually really high. If it's not in the cards, that day probably is a wash. Now, when Jeremy gets to bed at 2:00 a.m. half drunk, he won't get up at 5:00 a.m. because he knows that that won't be the best use of his time. When he's feeling down, Jeremy will focus on the mental stimulation. He will read something inspiring from one of his favorite authors and then he lets this Segway into a workout or something that would get his heart rate up and put him in a good state. He also goes to the gym or hops onto his stationary bike or watches TED talks to elicit higher states.
[38:18] One best practice that Jeremy sees so many companies not taking advantage of is to focus on their employees' strengths. It's ludicrous that people don't start here, from the recruiting standpoint but once they're in the door. Why are we not taking advantage of people's natural strengths and are instead trying to shove them into these roles that might not make the most sense? Even furthermore, most people have no idea what their strengths are and what resonates with their soul. So Jeremy was naturally drawn to this idea. He is confident that if you can combine what captivates you with your strengths, then you have the magic formula for success.
[41:01] Jeremy's top three strengths are activator, ideation and positivity. An activator is someone who can make things happen and turn thoughts into action. They're impatient. If he is not making something happen, he's really antsy. Ideation is the Jeremy's second strength because he loves creating ideas. His third strength is positivity because 98% of the time he's pretty positive.
[48:46] Jeremy believes that fulfillment is just doing what's true to your heart. Speaking and living your truths and being authentic. Jeremy usually says, if someone's life trajectory leads them down some corporate path where they're making a bunch of money and waiting for retirement, more power to you. Jeremy doesn't particularly agree with this path, but he realizes that this doesn't work for other people. He just doesn't want this for himself.
Jeremy is therefore creating his company, Revive, to create alternative work experiences for people stuck on the rut race that just aren't happy. There's a big world out there to see and speaking of new experiences is what it's all about for Jeremy. He thinks that there are also other people that don't want to be stuck in an office, that don't want to stuck with a shitty manager or the cubicle life. Jeremy believes that there's a lot of other things out there that are a whole lot more interesting. You have a closed, fixed mindset if you think that you're stuck in a shitty job and you don't have a way out.
[55:08] Jeremy believes that family should be first and foremost. If you're not loving your dream because you've decided to prioritize your family, you need to be okay with that. There is nothing completely wrong with that. If you're going to make your decisions, then live them full out, but no excuses. You're in it and you're in it. If you want more then get after that as well. If you want to balance a beautiful family life and having them be priority, but you've got these deep passions and you have adrenaline rushes than need to get experienced, go do that too.
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles - Steven Pressfield
Strengthsfinder 2.0 - Tom Rath
Mindset: The New Psychology of Success - Carol Dweck
Gary Vaynerchuk blog
Tony Robbins Priming Exercise
Connect with Jeremy
https://www.jeremyjensen.com - Personal website
https://www.workrevived.com - Revive website
https://www.outwild.co - Outwild website